Some things change, while others stay the same. Profound,huh?Take Harley Davidson buyers. As the price of a new Hog pushed into $20k+ the demographic changed. The once tough, leather-clad, drink-you-under-the-table riders were replaced with well heeled orthodontists. Yes, that group of ominous bikers spread out in your lane, coming up quick in your rear view will be of great help in case of a medical emergency or abscessed tooth. But some things stay the same. When you visit your accountant with your shoe box full receipts, you expect well…an accountant. Not necessarily a slight, mustached man with a visor feverishly pulling the handle of an old fashioned comptometer or a Kratchet-esque man scribbling in a ledger as Scrooge fetters away Christmas eve, or…you get the picture. But you expect your accountant to be dressed and act a certain way. Polished. After all if he or she is going to be entrusted managing your sacred funds they should look the part. Unfortunately even in the line at the Golden Corral, they should look the part. They do not get the luxury of dressing hip and cool, like their clients. Occasionally a square peg will attempt a squeeze into a round hole telling themselves that their clients like the laid back attitude or edgy dress, but we are all programmed to expect something.
What we expect
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